Most of SEO Company give Website Optimization along with Off Page optimization and also include a long term Off Page optimization to improve rankings which add huge cost to promote any site. Yes, it helps in ranking but most of company actually does not work on pages properly to see that it should be the best page then its competitor. As this require a mind game and knowledge to see various factors to do on page Optimization. Most of SEO expert normally work on some Meta tags and little bit of text. But is the relevancy of the same with entire page, they do not know.

As per findings if a on page optimization is not done properly, off page optimization is not going to help much specially for competitive keywords. On page Optimization has more the 70% value for entire process and if not done propely then it may be a wasted effort and money on off page optimization. For example if you type a keyword in search engine you will find many sites in TOP 10 which will have very good page and back Links with good PR. But in these TOP website you may find one site which has poor back links then the other sites with low PR and still have place in TOP 10 or TOP 20. Why? If you see carefully that page must be very well done with 100% keyword relevancy for that particular keyword.

But how to do the On page Optimisation to win? That’s a tricky question as there is no definite rule for this and there are many check points for each page and for each keyword.

You must choose Keyword for any page carefully
You must use proper text for meta tags.
Use H1, H2 tags
Try to fix the best possible way to fix keyword relevancy.

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